'Facebook is a social utility that connects you with the people around you'
The key idea surrounding facebook is connection.
The elevator appears as glowing pixels with a magnified colour intensity to stand out amongst the colourfully lit surrounds. Blue colouring reflects companies branding identity.
The elevator will work that the the character walks on a platform as the pixels wrap around. The lights will flicker and change hue and intensity as the lift travels down along the cliff side in an 'S' movement rather than going down in a straight line. The pixels represent digital media and the concept that a picture is formed by many pixels coming together - connecting.
The office will appear as a pieces of a jigsaw puzzle put together, inspired by tetris and lego.





No comments:
Post a Comment